• Define product concept and drive to investment decision
• Translate concept into product requirements that meet customer needs
• Be part of a cross-functional team to deliver a product that meets customer & market requirements
• Make decisions on tradeoffs with respect to time, features, resources and quality to meet the business objectives
• Work with internal functional groups to launch, sell, fulfill, and support product
• Manage the business to achieve growth and profitability goals
• Personally evangelize products and company
• Assist PMM (Product Marketing Manager):
• Creation of messaging platform to provide foundation for outbound marketing
• Delivery of effective marketing communication deliverables
• Development and execution of outbound marketing programs
• Monitor and respond to external factors including competition, market and technology trends
Specific Responsibilities
• Perform customer and market research, industry analysis to assess market need, size of opportunity, competitive landscape
• Defin company addressable market opportunity to evaluate fit with overall company goals, objectives and sustainable competitive advantage
• Quantif company opportunity, cost, and resource requirements through business case development
• Define and iterate short and long term product roadmap to meet changing market and customer
requirements
• Create product requirements document (PRD) that defines feature/functionality, technology and timelines
• Ensure product in development matches the specified requirements
• Validate the implementation and the value proposition with customers (e.g. executing beta program)
• Understand and meet customer commitments
• Ensure that the tradeoff decisions are aligned with the value proposition
• Establish and communicate minimal acceptance criteria to enable a Go/No Go decision
• Incorporate feedback into product prior to release
• Determine, monitor and analyze key business performance metrics (eg. Booking/ Revenue, Operating income, Renewal rates, ASPs, Market share, Pipeline, etc.)
• Determine product investment strategy including enhancements, new product introduction, geographic
expansion, distribution and EOL decision
• Technical aptitude with ability to absorb and synthesize information
• Understands competition and works to ensure differentiation and positioning
• Analytic and intuitive balance with common sense
• Forward looking - able to anticipate the direction of the market
• Confidence to take action
• Takes initiative - searches for opportunities without guidance
• Challenges the status quo and responsive to all stakeholders
• Strong communication skills, in English: speaking, listening, and writing to a variety of audiences (e.g. cross-functional, executives, customers and partners)
• Calm under extreme pressure
• Embraces change and ambiguity
• Can build consensus, own ideas and influence others
• Ability to manage competing priorities and creatively resourceful
• Balance strategy and attention to details
• Able to execute individually and as part of a team
Education/Experience
• Minimally 4 years’ experience in product management
• Understanding of modern Global 2000 IT environments
• Proven experience in networking, security, mobile or virtualization technologies
• Experience with enterprise products – SIEM, NGFW, EPP, ATD, NAC, EDR
• University/College degree in relevant subject