Responsibilities:
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns to support company’s strategic & business and own their implementation from ideation to execution
• Native speaker English- must
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, pricing, mind share, generate leads and much more
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Oversee marketing budget and allocate/invest funds wisely
• Measure and report performance of marketing campaigns gain insight and assess against goals
Requirements:
• We’re looking for someone with minimum 5+ years of experience in marketing, and relevant degree in marketing or a related field
• Must have previous experience working in Start Up companies
• Managerial experience is a real advantage. You will have to manage a team of 1-2 employees and external agencies and vendors
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Our marketing manager must be articulate with great communication skills, including proven track record with messaging & positioning
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Great communicator skills, experience in setting our unique messaging
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online/offline marketing and measurement